If you have a plumbing company, HVAC company, or another service based business, you are going to be excited to learn about Google Guaranteed businesses!
Google has always been an important business tool, but there have been flaws in the past. Sometimes you’ll look up a business or service and you’re not sure if they’re a good, upstanding company or not. You don’t know if the owner is honest and you can only trust a few reviews about their service. You might have even used a business from a Google search and had a terrible experience!
As a consumer, this is frustrating. But it’s also hard as a business owner with good ideals, hard working employees, and a good reputation.
How can you set yourself apart from your mediocre competitors and show your customers how amazing you really are??
That’s where Google Guaranteed Businesses comes in!
This is a fairly new part of Google ads and searches, which is meant to highlight the best businesses and help customers find good local services.
Let’s explain how it works…
If you own an HVAC company, you will want to come up first when someone searches for something like “Emergency AC repair near me”. But, Google Guaranteed brings it to the next level. This search will show specific business names with the banner “Google guaranteed” underneath – which automatically draws the eye and builds trust.
Once someone clicks on your business, they will go to a Google hosted site that includes your business name, hours, ratings, and reviews. Most importantly – they can text or call your number right then and there!
So, not only will you come up first in a Google search, but now you can come up as a trusted and Google endorsed business!
So, you might be asking: “How does this help keep bad businesses from the top of searches?”
Google offers money back for unsatisfied customers of Google Guaranteed businesses, so they have strict procedures in place if you want to join. This means that each business that they trust with their green check mark has been thoroughly vetted to ensure a great experience for the customer.
Here are some of the main points that they will go through with you:
- All Technicians need to pass a background check
- Licensing and insurance must be up to date
- No legal issues with your business, and you promise to inform them if legal issues arise
- You can’t use Google Guaranteed outside of their specific ads (meaning you can’t advertise as a Google Guaranteed business on your website or social media)
- You must have a google ads account
Once you finish the process, you will be able to run ads based on how many leads you want to generate, and your specified budget.
One cool thing about Google Guaranteed Local ads is that they only charge you for actual leads! Most ad budgets are spent based only on impressions or clicks. You will be charged only when someone sends you a text, leaves a voicemail, or speaks with you on the phone. Isn’t that awesome?
The Google Guaranteed program is great for service based local businesses like:
- HVAC Companies
- Pest Control
- House Cleaners
- Handyman Services
- Moving Companies
Since Tuple is here to ensure your success on Google, we will help you become Google Guaranteed, run your first Local ad, and find those amazing leads! It might sound so amazing to show your customers that you are an honest, trustworthy company, but the “techy” part of it seems too overwhelming.
Click here to schedule a free consultation with our experts! Let us take the stress off your plate, and help bring you the customers you deserve!