If you’re looking to boost your business this year, you’ll need to learn how to build your social media presence. This keeps your business in the minds of your potential customers and clients. There are many things you can do to boost your social media presence, and so many different platforms that you can choose from. It can seem pretty overwhelming at first. That’s why we’re here for you!
In this post, I’ll share with you three things you can do to build your social media presence.
#1 Find your Audience
One of the first things to do doesn’t even involve logging into Facebook or creating a post. It’s important to know WHO you are speaking to before you’ll know how to catch their attention. Ask yourself these questions: What age group is most likely to make a purchase from me? Do I target mostly males or females? Or both? Does my target audience prefer serious posts or more light hearted? What hobbies and interests does my audience have? What time is my audience most likely to be online?
These questions will help you understand what to post, when to post, and how to post it. You need to keep your customers engaged and interested in your content if you want your social media presence to grow.
#2 Pick a Platform
Once you know a little about your target audience, you can pick a social media platform that is more likely to reach them. For example, Tik Tok and Instagram are more popular among younger people. Facebook is standard for most adults. Pinterest has a huge user base of women and moms, as well as teens.
Facebook is one of our favorite platforms because it has SO MANY users! The ad campaigns on Facebook can be extremely successful, and building an engaged audience is something we’re pros at!
#3 Set Goals
When you don’t know where you’re going, you’ll never know it when you get there! Setting goals is an amazing way to motivate yourself, track your progress, and find reasons to celebrate your victories. Try setting goals for the amount of likes or follows you get from each post. Take a look at your weekly numbers to see what is going well and what isn’t working.
Bonus: Give us a call!
In conclusion, If you’re really serious about building your social media presence, be sure to schedule a free consultation with the pros at Tuple. We’re here to help make all your business dreams come true! Our marketing masters can help you build a strategy, create amazing content, market yourself, and bring in those customers – All on social media!