Facebook ads will completely change your business game! Did you know that there are 2 BILLION facebook users out there? Not to mention, most of these people look at facebook EVERY DAY!
This is an amazing opportunity for your business! Here are three things about how Facebook ads work, and why they are so profitable for businesses.
You might not have done a lot with online marketing because you assume you can’t afford it. This is absolutely not true! With Facebook ads, you have the ability to control how much you spend, set limits, and create a budget for your overall ad spend. This means that if you have a small start up, you can begin with small ads and lower reach. Your ads and marketing will grow as you do.
Each ad on facebook runs mostly on a pay per click basis. This means you get charged based on how many people actually like your ad enough to click on it. You may also be charged based on impressions or other metrics.
Facebook allows you to create audiences that might be interested in your products or services. Instead of marketing to all 2 billion facebook users, you can create an audience based on interests, likes, shopping habits, jobs, affiliations, and region. If you’re running an HVAC company in Utah County, you can set your ad to be shown only to homeowners in Utah County. If you’ve got an online store, you can find customers living on co
mpletely different continents!
You can also create a look-alike audience, which can be a game changer! A look-alike audience can be created by using data from customers who have already made a purchase. This data is compiled and will be compared to other Facebook users. The system will automatically create a new audience for you that has the same characteristics as the audience who already made a purchase with you. Basically, Facebook can help you easily reach people who are more likely to do business with you. That’s huge!
The tracking and analytics functions on Facebook make it easy for you to see how well your ads are doing. You can change the wording, image, video, and more in real time if you see that an ad isn’t performing well. This can save you a lot of money!
While your ad is running, you can look at the number of impressions, clicks, and more. You will also be able to see the location of the people who have clicked on your ad. All of your ad analytics are saved on your Ad Manager, and you can compare different ad sets to more easily identify your ideal clients, locations, and marketing strategies.
If you haven’t used Facebook Ads for your business yet, you are missing out! If you’re not sure how to get started, but you’d love to take advantage of this amazing marketing tool, be sure to reach out to us! Here at Tuple, we’re committed to bringing your business to the next level. We’ll help you set up your ad manager, run your ads, create stunning images and copy, and be sure that your hard earned dollars are being used in the best possible way!
Click here to schedule a free demo with us, and find out how Facebook ads will transform YOUR business!