If you’re in the business of epoxy flooring, you’re going to LOVE what Facebook Ads can do for you!
We’ve seen so many of our clients literally exploding with business after we apply facebook ads to their marketing plan. But, you might not know how it works, what it costs, and why it’s better than other marketing strategies. Let’s take a look!
How do Facebook ads work for a flooring business?
Facebook has millions of users every day around the world. Since your business is strictly local, you’re going to be more interested in reaching the Facebook users in your area. You can create a “target audience” for your ad, which means you get to decide who sees your ad. You’ll be looking for people in your area, probably homeowners. You can also decide which age range you’d like to target, if you’d like to show your ad to men/women or both, and even some of the interests and activities of Facebook users. This means you can create ads for specific types of people and only show it to potential clients.
For example, your facebook ad for your epoxy flooring won’t perform well among teenagers, so you can set the age range at around 20+. Your ad will probably be better received among homeowners or brick and mortar business owners. The possibilities are endless when it comes to creating the perfect target audience!
What will Facebook Ads cost for my business?
This is a great question, which is often the reason you haven’t jumped on Facebook ads before! However, there’s no need to fear! Facebook ads run on a pay-per-impression basis. This means that you pay a certain amount based on how many people see your ad. I personally love this way of advertising because it allows you to gauge how well the ad is doing to decide if you want to change things.
If you’re looking for a budget friendly way to increase business, Facebook ads are your ticket. When we sit down with our clients, we discuss the current marketing needs and the desired budget. We then create a plan that will reach the maximum number of Facebook users within that budget. As with any marketing efforts, you get what you pay for! But we’ve seen that using Facebook ads the right way will really stretch your dollars.
Why are Facebook ads better for my business?
If you’re in the epoxy flooring game, you’ll love Facebook ads. They’re so much better for bringing in business because you have so much control!
You can check in on how many people are seeing your ad, where they’re located, and if they’re clicking through to your website or giving you a call. Your facebook ad will also include an image or video, which gives you a great opportunity to show off your work. Especially in your business, your clients will want to see what you’re offering!
If you’d like to explore the options of Facebook ads for your epoxy flooring business, click here to schedule a free demo with us. We’ll get you where you need to go!
Talk to you soon,