Facebook is by far one of the best platforms for small business, and here’s my top 2 reasons why:
Facebook is FREE!
This might sound like a no-brainer, but, as a small business owner, I know that one of the best words on earth is “free”. You’ve got a tight budget! Any kind of free marketing is worth a shot. Setting up a business page or group takes only a few minutes, and all you need is some persistence and consistency and you’ll see it grow before your eyes – completely free! It is worth mentioning that small businesses have seen more success when investing a small amount into facebook ads and boosted posts. But, Facebook is extremely budget friendly! Not to mention, their analytics let you see exactly where your precious dollars are going.
Because Facebook is free, you’re able to really advertise the way you want. You can post several times a day, go live, post video content & stories… and much more. You’re able to create content that’s enjoyable for everyone, and bring in those ideal clients and customers! You can really help your customers get to know you on a personal level, without worrying how much it’s costing you.
Another amazing thing about Facebook is that you can link to your website, thus creating FREE traffic to your site!
Facebook Reaches Basically Everyone!
There are millions of users on Facebook, and most of us are on it daily – even multiple times a day. This means that you have a much higher chance of reaching people who will help build your business. Building on our other point, it’s incredible how many people you can reach without having to pay anything! Even with a small amount of investment in a Facebook Ad, you can get your business in front of thousands of people in just a day!
Facebook has a few other features that are especially helpful for small businesses. When running an ad, you can be very specific about who you want the ad to go to. You can select specific gender, age, location, and other habits. For example, you might want your ad to be seen by women in their 40’s who are also mothers. If you have a local business, you can be sure to show your ads only to people within your service area. These features will really help expand your small business by allowing your marketing efforts to go right to the people who need you the most!
Once you’re started on Facebook, you’ll need help maximizing your efforts and investments. Give us a call! We’ll help you set up your Facebook presence, guide you in creating an effective strategy, and build mind blowing ads that will skyrocket your business. Click here to schedule a free demo with us.